ACAMB puts AI, data analytics and digital media at centre of next growth phase

The Association of Corporate Communication and Marketing Professionals in Banks is placing artificial intelligence, data analytics and digital media among its priorities as it looks beyond its first three decades in Nigeria's financial sector. ACAMB President Jide Sipe outlined the direction during the association's 30th anniversary gala in Lagos, where industry leaders also emphasised trust, professional standards and clear communication as banking becomes increasingly digital.

Sipe said communication methods have changed substantially since ACAMB was established in 1996, but the association intends to retain its focus on credibility while strengthening capacity building and mentorship for younger professionals. He described corporate communication practitioners as important links between banks and the public, particularly when institutions must explain policies, respond during crises and protect their reputations under pressure.

The anniversary gathering brought together representatives of the Central Bank of Nigeria, the Chartered Institute of Bankers of Nigeria, the Nigeria Inter-Bank Settlement System, United Bank for Africa and Optimus Bank, alongside communication executives from financial institutions. Dele Alabi, the 24th President of CIBN and chairman of the occasion, said ACAMB's three decades reflected sustained professionalism and contribution to confidence in the banking industry. He also encouraged practitioners to embrace technological change without abandoning ethical standards.

Hakama Sidi Ali, Acting Director of Corporate Communications and Investor Relations, represented CBN Deputy Governor Philip Ikeazor at the event. She said Nigeria's banking system is moving from a period of stabilisation towards broader institutional transformation and urged communication professionals to make clarity a priority. She also stressed that the effectiveness of financial-sector communication should ultimately be judged by customers.

NIBSS Managing Director and Chief Executive Officer Premier Oiwoh focused on the relationship between digital expansion and public confidence. He said the rapid growth of mobile and digital banking makes trust essential to the sustainability of the financial ecosystem. His remarks also referenced NIBSS's development of instant-payment infrastructure as part of the industry's technological evolution.

UBA Group Head of Marketing and Corporate Communications Alero Ladipo, speaking on behalf of Group Managing Director and CEO Oliver Alawuba, highlighted ACAMB's role in encouraging cooperation among professionals who work for competing institutions. She said the industry still has a shared responsibility to protect public confidence even when individual banks compete for customers and market position.

Optimus Bank Managing Director and CEO Ademola Odeyemi also acknowledged ACAMB's contributions to financial-sector communication. The anniversary event concluded with networking activities and recognition of corporate communication professionals who have contributed to the field over the past 30 years. ACAMB's stated priorities for its next phase combine technological adaptation with continued attention to professional development, institutional credibility and public trust.